7 Reasons to Hire a Canva Designer for Your Business

Thinking about whether to outsource Canva template creation to a Canva designer? 


If you’re here, you’re probably wondering how a Canva template designer could help improve your business.


Similar to a traditional graphic designer, a Canva designer is a specialist designer who creates repurposable template designs and not just static graphics. 


As well as needed a better visual identity, you might also need impressive worksheets for your clients and customizable eye-catching social media posts. Good design is more than just looking nice; it’s about making a memorable impression that sticks with your audience and sets you apart from the competition.


You might be unsure if you need a Canva template designer, especially if you’re a new business watching your budget. So let’s look at why hiring a skilled Canva template designer could be a smart move for your business. 

1. Get Help to Achieve Your Marketing Goals

One of the best things about working with a Canva designer is that they help you achieve your marketing goals more quickly. By sharing your specific objectives instead of a basic design spec, they can create tailored visual content with your objectives in mind.


They can help guide you and advise you on the best way to present something visually and offer ideas for your marketing imagery that you may not have considered.


Whether it’s increasing brand awareness, boosting social media engagement, or driving sales – a Canva designer can create graphics that align perfectly with your goals.


The image below shows an example of some SMART marketing goals and all the ways that custom Canva templates and design assets can support in achieving them.

list of the various images and Canva templates that help with marketing goals

The point is, if your goal is to boost social media engagement, then keep in mind that professionally created custom templates not only look fantastic – but also play a crucial role in your social media and marketing strategy. 


Plus, working with a Canva designer brings a fresh eye to things like your social media content, your lead magnet designs, and more. They can breathe new life into your marketing materials and improve not just the look of something but also suggest improvements to the format and wording as well. 

2. Get Designs that Make a Great First Impression

Have you ever got excited about an offer mentioned in a blog post or email and then clicked through only to be put off by chaotic or amateur looking visuals? I know I have. 


Whether it’s a landing page, product page or your social media profiles your brand should always strive to make the best first impression possible


For example, if you are a bookkeeper, no one is expecting super trendy graphics or fashionable font choices. But what they are expecting, is to see a professionally presented business with cohesive branding and supportive imagery.


It’s a designer’s job to keep up-to-date on all the design trends, color trends and font trends – even if your brand doesn’t need to be fashionable, professional designers can keep your business from looking old-fashioned or out-of-touch. 


After all, it’s great first impressions that will get more people in your audience to do things like engage with your posts, follow you on social media and visit your website.


With professional custom made Canva templates you’ll be able to confidently show off any part of your business without worrying about DIY-looking designs. Share your stunning Instagram feed with your potential clients – or share your landing pages with influencers or journalists safe in the knowledge everything looks highly impressive!

3. Look Professional with Consistent Branding

Have you ever been scrolling on Facebook or Instagram, come across a quote or sale promotion and know straightaway who the brand is? 


It’s not something just reserved for large brands – it’s also possible for small brands too.

lilac branded social media post designs

The branded Canva templates shown above are from the Purple Daze Canva Templates collection.


If you want to set yourself apart from your competitors, then you’ll need to  consistently share branded content. You’ll become a more recognized brand – even on a small or local scale.


So when people see your posts when scrolling on social media, they’ll instantly know it’s a post from you. 


When this happens, it really is the ultimate win for you. Because with recognizable content you’re much more likely to get people buying from you because they feel they know your business more, compared to other brands. Especially against brands that may use generic visuals or have no specific brand style.


With tailored Canva templates all of your marketing materials and templates will have a consistent look and feel in order to reinforce your brand and build a strong brand presence. 


Plus, because they’re templates it’ll be much easier for you to stay on brand when you want to create new designs. With social media posts for example, all you’ll need to do is change the words and image and within a few minutes you’ll have a ready-to-publish post.

4. Save Hours of Time and Money on Content Creation

As a small business owner, you know that creating all your own content can take up a lot of your time. 


When you’re just starting out it’s certainly sensible to save money by doing most things yourself. However, when you start to get more busy attending to your customers and clients – the task of creating content, for example, gets in the way.


This is when some business owners make the mistake of neglecting to create content and then after a few weeks, wonder why they aren’t getting any new leads or making as many sales. 


That’s why getting Canva templates is more efficient for your business. They’ll provide you with a whole lot of content to post and share online.

Instagram stories canva design example

With all your content available as Canva templates you don’t have to pay every time you want to make a small change to a design.


Also you’ll be able to repurpose them so you can reshare your content in new ways without having to create from scratch each time. 

5. Save Hours of Time and Money on Content Creation

I’ve already mentioned this point above but I think it deserves its own section.


Professionally designed Canva templates are the ideal affordable option over spending money on static unchangeable visuals. 


With templates, you can easily tweak them to suit your different campaigns, promotions, and social media posts, saving yourself the time and cost of commissioning and waiting for new static graphics.


Plus, because Canva is a web-based platform – it’s accessible from any device with internet connectivity, making it convenient to design when on the go.

6. Visually Showcase the Value of Your Paid Offers

With advanced design skills, Canva designers know how to create eye-catching graphics that will capture your audience’s attention – and effectively convey your offers. 


You can get custom template designs that highlight the benefits and unique selling points of your products or services, making it easier for your potential customers to understand what’s included.


Well-designed digital product mockups provide an overview of your offer to your audience showcasing its true value.


The two images below are examples of different style mockups. The first for a physical product and the second for a digital product.

Greeting card mock up

Strategically designed visuals (like mockups) lead to better engagement and higher conversion rates. Since as high-quality visuals, they’ll naturally appear more desirable to your ideal audience.

7. Improve Your Brand’s Visual Storytelling

Visual storytelling is how brands can convey narratives, emotions, and messages through compelling imagery. 


As a Canva designer, I work with my clients to help them get their stories across with captivating visuals. This includes designs that also communicate their values, personality, and unique offers. 


Your custom templates can be designed in a way to integrate a story arc into the visuals, ensuring that your imagery not only looks appealing but also follows a narrative structure that engages your audience. 


This visual storytelling approach helps to build an emotional connection for people in your audience, making your brand’s story more relatable and memorable.

Get Premium Custom Canva Templates

I invite you now, to explore how our Canva Templates Design Services can bring your ideas to life.


Discover all the possibilities and let’s create something amazing together! Visit the Custom Canva Templates Design Services page to find out more.

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Helen Garfield
Helen Garfield

Helen Garfield is the founder of The Creatives Desk. She has worked in social media and digital marketing since 2010. Helen channels her passion for design and creativity to develop marketing templates and digital products that help small business owners create compelling content to drive growth in their online presence.