How An E-commerce Store Recovered Declining Pinterest Referral Traffic With A New Strategy

How An E-commerce Store Recovered Declining Pinterest Referral Traffic With A New Strategy

Kitty Cats Joy is a small cat-themed online gift shop offering unique artist-designed products and ships worldwide. 

Goals

As a small e-commerce store, one of its main challenges is bringing in more cold traffic and building an online audience of potential customers and fans to promote its products to.

 

Kitty Cats Joy’s goal with Pinterest is to bring in more visitors to its product pages, lead magnet landing pages and blog posts. 

The Problem

After the Pinterest algorithm changes over the last year, many of Kitty Cats Joy’s pins were no longer even being found, activity on the account died down and it seemed as though even getting pins shown on Pinterest was becoming impossible.

 

With all that in effect, their referral traffic from Pinterest had dropped off to almost nothing.

The New Approach

After an audit, we identified several key areas that needed improvements. For Kitty Cats Joy these were the keywords they used and lack of up-to-date strategy.

 

We carried out keyword research to ensure pins would be found and implemented a new method of pinning that really kick-started the account again. 

 

Even after just a few days of using the new pinning method, impressions were back up and so were engagements, and crucially pin click-throughs too!

 

It’s also a strategy that plays by the rule book, avoiding the possibility of getting in Pinterest’s or Tailwind’s bad books!

Results

Below is the Pinterest impressions analytics report from June 2021 to mid-September 2021 which is when we started using the new strategy. The impressions are going up showing the pins are now actually being found and seen by people.

 

So you can see that the pin impressions are going up, meaning the pins are now actually being found and seen by people.

Pinterest e-commerce case study results

 

The increase in impressions paved the way for more clicks through to their website. With an up-to-date strategy, Pinterest is well on the way to becoming this online gift store’s top source of referral traffic. 

Pinterest Management

If you would like your Pinterest account managed for you, simply get in touch. Or you can learn more here: Pinterest Management Services.

How An E-commerce Store Recovered Declining Pinterest Referral Traffic With A New Strategy
Facebook
Twitter
LinkedIn
Pinterest