Wouldn’t you love it if your customers and clients just showed up to your website without having to pay for ads?
What can happen if you apply this Local SEO strategy to your business?
Imagine having people reaching out to you every day asking you about your business, products, and services?!
Imagine being able to attract clients and customers for free and totally on autopilot?!
One of the biggest benefits you will experience when you apply this to your business is you will be able to get more leads and sales – without worrying about anymore advertising costs!
Local SEO is a search engine optimisation strategy that helps your business be more visible in local search results on Google. If your business also serves your local area then you can benefit.
With Local SEO your business has the opportunity the appear within both the main organic search results and the local map pack at the same time.
Google ranks websites it deems to have the most authority and relevance for a given search term. With Local SEO, in addition to the content on your website, your location based business listings, locality (or area based) featured social media and your ratings and reviews on your Google My Business profile are also important factors for ranking well.
There's a treasure-trove of opportunities for your business using this method, here’s 5 tips to get you started.
1. Sign-up for Google Console.
2. Get your business on the map! By the I mean sign up for Google My Business fill out your business details and get verified.
3. Ensure you have Google Analytics on your website and that its set up correctly. Oh also that your website works well and doesn’t look ugly!
4. Keyword research, find out what you are ranking for already, what your competitors rank for and what search terms you could aim and start ranking for.
5. Don’t just stick with Google you can rank your local business in Bing, Apple Maps, and other local search engines too.
The next stage is to create more content, you can get ideas from the keyword research you should have completed, see tip 4 above. So this could be blog posts, case studies, local guides, local resource lists, local event listings etc.
Promote your local content on your social media, on Instagram use local hashtags and post location - you can also share your posts in local Facebook groups.
Another strategy is to contact locally based blogs, local organisations or charities for guest post opportunities.
I know that’s rather a lot for your to-do-list!
But follow the advice above and you’ll do so much better than your competitors, you’ll get more organic traffic and start gaining new leads and customers on autopilot. Yay!
Stuck and need help? Remember, I’m here to help you, get in touch with me to get help with your SEO.
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